Cheetos - Sponsortips
Most brands put celebrities front and center—but Cheetos did the opposite. Known for its iconic orange Cheetle dust, together with Cheetos we launched the world’s first Fingertip Sponsorship Deal, backing only the fingertips—yes, literally—of Barbie’s Simu Liu.
Oh, and did I mention we filmed it all again in French in one day?
Production: MJZ
Director: Gary Freedman
Creative Directors: Daniel Righi, Kurt Mills
Creatives: Cale Berry, Elsa Caruso
Executive Producer: Sara Ward
Photographer: Emilio Diaz