BMW - REAL, FOR REAL
Skateboarding pigeons? Sloth astronauts? With AI, it’s getting harder to tell what’s real anymore.
That’s why it’s nice to know a Certified BMW is always the real deal—for real.
The real kicker? We used AI to make it. 1000+ Prompts in Sora, Veo, and Runway. Even an AI generated radio spot.
“BMW Skewers AI Fakery in Spots for its Genuine Pre-owned Vehicles”
CREDITS
Production: Tool of North America
Director: Win Bates
Creative Directors: Lucas Ribiero, Kazuo Cubo
Creatives: Harrison Fuerst, Sharon Cordon