BMW - REAL, FOR REAL
Skateboarding pigeons? Sloth astronauts? With AI, it’s getting harder to tell what’s real anymore.
That’s why it’s nice to know a Certified BMW is always the real deal—for real.
The real kicker? We used AI to make it. Over 29,000 Prompts across Sora, Veo, and Runway. Even an AI generated radio spot.
“BMW Skewers AI Fakery in Spots for its Genuine Pre-owned Vehicles”
CREDITS
Production: Tool of North America
Director: Win Bates
Creative Directors: Lucas Ribiero, Kazuo Cubo
Creatives: Harrison Fuerst, Sharon Cordon